Written by Nurul Fadhilah
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In these pandemic times, due to limited incomes that businesses are getting, we have learnt new skills out of necessity. Whether you are a new business or an existing one, you probably want to know what tools are best and free to use for your business.
A small medium enterprise needs tools and resources to grow its business in the new normal of doing business. But some of the good business tools are a bit too expensive for a new small business to afford.
So MyRehat has listed tools that we use which are free! Below are some of the free tools that are great to use for your business :
Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. If you are looking for a visually appealing and professional, Canva is the answer. There are ready-made templates for you to use and you can create social media profile headers, flyers, banners, logos, infographics, marketing ads, blog graphics, and so much more. The drag-and-drop functionality makes the software easy to use. You can use the free version and still get your design to stand-out in the sea full of competitors.
The free version is adequate to use to create communication materials for your business So you don’t have to hire a graphic designer, you can create designs on your own.
Trello is a project management software that is free and easy-to-use. With Trello, you can communicate and do collaboration with your team, fast and easy. You can track how far your team has gone and your team can see what others are doing to ensure that everyone is on the right track and to prevent miscommunication from happening.
All of us are remote working more now than before, so this software allows work to be tracked and measured. In the past we reduced physical meetings with each other saving time and meeting costs.
Zoom is a video conferencing software and has over 300 million+ users all around the world. You can communicate with your customers or clients through Zoom. Video calls or conferencing can get you to interact with your customers or just as if you’re there in person. The free plan for Zoom allows you to host up to 100 participants. You also receive access to unlimited one-on-one meetings lasting up to 40 minutes and you can get an unlimited number of regular non-video meetings, as well.
MyRehat has done hundreds of meetings via Zoom. All free!
Mailchimp is a marketing automation platform and email marketing service. Email marketing is an important part of running a business, so it is important to find the right email service provider. Mailchimp is easy to use, and it’s free for up to 2,000 subscribers and 12,000 emails. You can create sign-up forms and campaigns, and automate emails to your subscribers.
The features of Mailchimp include beautiful templates, easy personalization, advanced analytics, retargeting, built-in photo editing, and so much more. Give it a shot.
SurveyMonkey is an online survey site that simplifies the survey process considerably. SurveyMonkey is a good choice for you if you want to give your customers a survey to gain insights to their journey on our business. Users can include 10 questions in their survey, view 100 responses per survey, track email responses, optimize surveys for mobile, and gather responses from social media. All of this is for free. We have used surveys to find out how our customers feel about us.
Google Suite (now is Google Workspace) is a cloud collaboration tool that Google has offered. There are a variety to use from it : email, spreadsheet, documents and slides. Every file you have will automatically be stored in your Google Drive. By using the Google Suite, you can easily share your files and you can edit your work together with your team real-time. Every time you edit your work, it will be saved regularly so you don’t have to worry about losing your work.
Google Data Suite is an analytical software that MyRehat uses to track our customers, how much they are paying us and who are actually staying in our unit. These data help plan our strategies. Try it out and it will benefit your business.
Nikon has started to make online courses, so you can send one of your team or join the course yourself. This is so you can learn how to take pictures or videos for your product marketing professionally without hiring a professional photographer. You can save your budget there plus you get to gain knowledge. You have to pay for the online course before this, but now it is free to help creators stay inspired, engaged and grow despite the uncertain circumstances during this pandemic. See how much money you have saved so far. We certainly did!
Facebook marketing is an important tool for marketing digitally now. You can hire a company to do this marketing for you but why don’t you learn and do it yourself. Their online courses are free if you want to learn about how to start marketing your business on Facebook. These free courses come with a recognized Facebook certificate too! The courses can help you build ads for your social media, how to engage with your audience and how to use the platform effectively.
The courses are technical and require patience to learn but hey all we got is time right now.
Running or starting a business is not easy now. So by trying all these tools, you manage your business effectively and save money to spend elsewhere. Once your business starts to expand, you can pay for the pricing plans for these tools to get more features.
Good luck and may our business survive 2021!